In affiliate marketing,
there are many ways in which you can increase your earnings and maintain the
account that you have worked so hard for already. Most of the techniques and
tactics can be learned easily. No need to go anywhere and any further. They are
available online, 24 hours a day and 7 days a week.
One of the more important
ways of increasing affiliate marketing bottom line and sale is through the use
of product recommendations. Many marketers know that this is one of the most
effective ways in promoting a certain product.
If the customers or
visitors trust you enough, then they will definitely trust your
recommendations. Be very careful in using this approach, though. If you start
promoting everything by recommendation, your credibility will actually wear
thin.
This is seen especially
when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to
mention things that you do not like about a given product or service. Rather
than lose any points for you, this will make your recommendation more realistic
and will tend to increase your credibility.
Furthermore, if your
visitors are really interested in what you are offering, they will be more than
delighted to learn what is good about the product, what is not so good, and how
the product will benefit them.
When you are recommending
a certain product, there are some things to remember on how to make it work
effectively and for your advantage.
Sound like the true and leading
expert in your field.
Remember this simple
equation: Price resistance diminishes in direct proportion to trust. If your
visitors feel and believe that you are an expert in your niche, they are more
inclined to making that purchase. On the other hand, if you are not exuding any
confidence and self-assurance in endorsing your products, they will probably
feel that same way and will go in search of another product or service which is
more believable.
How do you establish this
aura of expertise? By offering unique and new solutions they would not get
anywhere else. Show proof that what you are promoting works as promised.
Display prominent testimonials and endorsements from respected and known
personalities, in related fields of course.
Avoid hype at all costs.
It is better to sound low key and confident, than to scream and seek attention.
Besides, you would not want to sound unprofessional and have that thinking
stick to your potential customers and clients, now would you? Best to appear
cool and self-assured at the same time.
And remember; prospects
are not stupid. They are actually turning to experts and may already know the
things that you know. If you back up your claims with hard facts and data, they
would gladly put down hundreds, or even thousands worth of money to your
promotions. But if you don’t, they are smart enough to try and look at your
competitors and what they are offering.
While recommending a
product, it is also important that you give out promotional freebies. People
are already familiar with the concept of offering freebies to promoting your
won products. But very few people do this to promote affiliate products. Try to
offer freebies that can promote or even have some information about your
products or services.
Before you add recommendations
to you product, it is given that you should try and test the product and
support.
Do not run the risk of
promoting junk products and services. Just think how long it took you to build
credibility and trust among your visitors. All that will take to destroy it is
one big mistake on your part.
If possible, have
recommendations of products that you have 100% confidence in. Test the product
support before you begin to ensure that the people you are referring it to
would not be left high and dry when a problem suddenly arouse.
Have a look at your
affiliate market and look at the strategies you are using. You may not be
focusing on the recommendations that your products need to have. You plan of
action is sometimes not the only thing that is making your program works.
Try product recommendation
and be among those few who have proven its worth.
