PPC is one of the four
basic types of Search Engines. PPC is also one of the most cost-effective ways
of targeted internet advertising. According to Forbes magazine, PPC or Pay Per
Click, accounts to 2 billion dollars a year and is expected to increase to
around 8 billion dollars by the year 2008.
Let us take a quick look
at how PPC Search Engines work.
These engines create
listings and rate them based on a bid amount the website owner is willing to
pay for each click from that search engine. Advertisers bid against each other
to receive higher ranking for a specific keyword or phrase.
The highest bidder for a
certain keyword or phrase will then have the site ranked as number 1 in the PPC
Search Engines followed by the second and third highest bidder, up to the last
number that have placed a bid on the same keyword or phrase. Your ads then will
appear prominently on the results pages based on the dollar amount bid you will
agree to pay per click.
How do you make money by
using PPC into your affiliate marketing business?
Most affiliate programs
only pay when a sale is made or a lead delivered after a visitor has
clickthrough your site. Your earnings will not always be the same as they will
be dependent on the web site content and the traffic market.
The reason why you should
incorporate PPC into your affiliate marketing program is that earnings are
easier to make than in any other kind of affiliate program not using PPC. This
way, you will be making profit based from the clickthroughs that your visitor
will make on the advertiser’s site. Unlike some programs, you are not paid per
sale or action.
PPC can be very
resourceful of your website. With PPC Search Engines incorporated into your
affiliate program, you will be able to profit from the visitor’s who are not
interested in your products or services. The same ones who leave your site and
never comes back.
You will not only get
commissions not only from those who are just searching the web and finding the
products and services that they wanted but you will be able to build your
site’s recognition as a valuable resource. The visitors who have found what
they needed from you site are likely to come back and review what you are
offering more closely. Then they will eventually come back to search the web
for other products.
This kind of affiliate
program is also an easy way for you to generate some more additional revenues.
For example, when a visitor on your site does a search in the PPC Search Engine
and clicks on the advertiser bided listings, the advertisers’ account will then
be deducted because of that click. With this, you will be compensated 30% to
80% of the advertisers’ bid amount.
PPC is not only a source
of generating easy profits; it can also help you promote your own site. Most of
the programs allow the commissions received to be spent for advertising with
them instantly and with no minimum earning requirement. This is one of the more
effective ways to exchange your raw visitors for targeted surfers who has more
tendencies to purchase your products and services.
What will happen if you
when you integrate PPC into your affiliate program?
PPC usually have
ready-to-use affiliate tools that can be easily integrated into your website.
The most common tools are search boxes, banners, text links and some 404-error
pages. Most search engines utilize custom solutions and can provide you with a
white-label affiliate program. This enables you, using only a few lines of
code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only
more money generated but also some extra money on the side. Plus a lifetime
commissions once you have referred some webmaster friends to the engine.
Think about it. Where can
you get all these benefits while already generating some income for your site?
Knowing some of the more useful tools you can use for your affiliate program is
not a waste of time. They are rather a means of earning within an earning.
Best know more about how
you can use PPC search engines into your affiliate program than miss out on a
great opportunity to earn more profits.
