To all writers and non-writers out there, now is the time to
start digging up those creative writing skills back.
With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and most effective
techniques in getting targeted prospects to sites and converting them into
buyers. This is why article writing, submissions and publications are also
getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this is invaluable
in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some
people make before submitting their contents to article directories:
1. Confusing the reason to promote
the articles with the reason to write them.
In article writing, there are three
key benefits why you are promoting them; branding, lead generation and
promotion, which are all part of your optimization efforts.
But there is only one reason why
you write an article, and that is to inform your audience. If the article is
not focused on this primary and most important purpose, it will fail to achieve
the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to
get people to read what is in your article, then make them click on your
resource box. You can achieve this by producing better contents.
2. Failing to maximize the
promotional opportunities of article marketing.
You may know already that your
articles can help you generate additional links back to your site. But do you
know that you can get more visitors and better search engine results from that
same articles?
Mention keywords at strategic
places. Just be sure not to overdo them. Some are even using anchor texts which
is also an effective method. But it is important to know that majority of the
directories are not able to support this.
Remember that is not only about the
links back to your site. Part of doing well in your article marketing is
getting picked up by publishers with a large number of audiences and gaining
the ability of leveraging other brands because of the quality of your work.
Better search engine results also are great benefits.
But these things do not put much
money in your pocket. There are other factors that can turn your article
marketing efforts into an opportunity that can boost your earnings. Not just
increase the number of visitors to your site.
Start out with a plan and see to it
that your article will serve the function that you intended it to have.
3. Publishing content that does
not help your readers.
Maybe in the process of writing
articles, you are thinking that all that is you wanted is links back to your
site. And any visitors it can generate are fine.
Guess what? Not all article banks
and directories are going to accept your content automatically. Oftentimes,
they have some guidelines and specifications on the articles that they are
accepting.
You can double the number of sites you can submit to by
writing articles that the directories want to share with other people. All it
takes is one publisher with a hundred thousand readers to increase your
potential audience overnight.
Write the articles that publishers want in their publications
if you want your article marketing to work the most effective way for you. This
also means you have to obey the standard guidelines, spell checks, researching
on a good topic and even hiring a writer to produce a good content on your
behalf.
In the end, it is all really a matter of choice on your
part. You can start getting a little exposure from increased links back but on
a very basic level. Or enjoy massive exposure from a little extra time making
quality contents.
It will be your choice. You may not be aware of the fact
that an article submitted on directories is not meant to have the same level of
exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely
help you know what kinds of articles to write and to submit.
