Having the pages is with
the proper keywords is one thing. But driving visitors to those pages is
another matter and often the factor that is lacking.
The thing is, to get
visitors to your high paying keyword pages, you need to optimize your site
navigation.
Stop for a moment and think
about how visitors are using your website. After a visitor has landed on a
certain page, they have the tendency to click on another page that sounds
interesting. They get there because of the other links that appears on a page
that they initially landed on. This is site navigation. It is all about
enabling visitors to move about your site. And one way of maximizing your
Adsense earnings.
A typical website have menu
links on each page. The wording on these links is what grabs a visitor’s
attention and gets them to click on one of the links that will take them to another
page of that website. Links that have “free’ or “download” are oftentimes good
attention-grabbers.
This navigation logic can
also be applied to driving traffic to your high paying pages. There are some
websites that are getting a lot of traffic from search engines, but have low
earnings. The trick is to try and use come cleverly labeled links to get the
visitors off that pages and navigate them to the higher earning ones. This is
one great way of turning real cheap clicks to real dollars.
Before you begin testing if
this same style will work for you and you website, you need to have two things.
Something to track and compare and some high earning pages you want to funnel
your site traffic to. An option is to select a few of your frequently visited
pages. This is ensuring fast result to come by.
Now, the next thing to do
is think of ways to get visitors viewing a particular page to try and click on
the link that will take them to your high earning pages. Come up with a catchy
description for that link. Come up with a catchy and unique description for the
link. Think of something that people do not get to see everyday. That will
trigger their curiosity enough to try and see what that was all about.
You can also use graphics
to grab your readers’ attention. There is no limitation to what you can do to
make your link noticeable. If you are after the success of your site, you will
do everything it takes just to achieve that goal. Just be creative. As far as
many Adsense advertisers are concerned, there are no written and unwritten laws
to follow regarding what they write. Just as long as you do not overstep the
guidelines of the search engines, then go for it.
Also remember that it is
all about location, location and location. Once the perfect attention grabbing
description has been achieved, you have to identify the perfect spot on your
page to position that descriptive link to your high paying page.
There is nothing wrong with
visiting other websites to see how they are going about maximizing their site
navigation. “Hot pages” or “Most read” lists are very common and overly used
already. Get to know the ones that many websites are using and do not try to
imitate them.
Another way of doing it is
to try and use different texts on different pages. That way you will see the
ones that work and what does not. Try to mix things around also. Put links on
top and sometimes on the bottom too. This is how you go about testing which
ones get more clicks and which ones are being ignored.
Let the testing begin. Testing
and tracking until you find the site navigation style that works best for you
site.
