The importance of articles in today’s websites and Internet
based companies are immeasurable. They dictate a lot in the success and the
drive of traffic into one’s site. It
has become a key element in making a site work and earns a profit. A website
operator and owner must have the good sense to include articles in his or her
site that will work for them and earn them the many benefits articles can give
to their site.
Articles have been known to be the driving force in driving
traffic to a website. Articles are a factor in giving site high rankings in
search result pages. The higher a site ranks the bigger slice of the traffic
flow pie he gets. With a huge number in traffic flow, there are more profits
and more potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles;
they have certain requirements as well. These requirements must be met to
obtain the maximum benefits an article will provide for your site. A well
written article will catch the eyes and interest of your customers and keep
them coming back for more. They would
also be able to recommend your site to others.
Here are some tips to help you and assist you in making your
articles. Below you will read about four things all articles must have to make
it successful and helpful in making your site a profit earning and traffic
overflowing site.
Keywords and Keyword Phrases.
An article must always be centered
on the keywords and keyword phrases. As each website visitor goes to a site,
there are those who are just merely browsing but actually looking for a
specific something. When this happens, a searcher usually goes to a search
engine and types in the keywords they are looking for (e.g. Toyota Camry,
Meningitis, Tax Lawyer and Etcetera). It could be anything they want.
The Important thing is that you
have an article that has the keywords that are related to your site. For
example, if you maintain an auto parts site, you must be able t have articles
about cars and their parts. There are
many tools in the Internet that provides service in helping a webmaster out in
determining what keywords and keyword phrases are mostly sought out. You can
use this tool to determine what keywords to use and write about.
Keyword Density
Know that you have your keywords
and keyword phrases, you must use them fully. An article must have good keyword
density for a search engine to “feel” its presence. Articles should at least
have ten to fifteen percent of keyword density in their content for search
engines to rank a site high in their search results. Getting a high rank is
what articles do best for a site.
Keyword density is the number of
times a keyword or keyword phrase is used on an article. The number varies
depending on the number of words used in an article. An effective article must
have a keyword density that is not too high or too low. With a very high
density, the essence of the article is lost and may turn off a reader as well
as the search engines. It comes off as overeager. A low number may be ignored
by the search engines.
Good Article Content
Like what is stated above, you
cannot just riddle an article with keywords. They must also be regarded as good
reading materials. Articles must be able to entertain people as well as provide
good information and help for their needs. Articles should be written well with
correct spelling and good grammar. If you want people to trust you, make your
work good and well thought out.
People respond well to figures, facts and
statistics. Try to get great information and as many facts as you can. A good
and well written article will boost your reputation as an expert in your chosen
field or topic. As more people believe in you. They will be able to trust you
and your products.
Linking Articles
And another important thing to
remember: if you are going to submit articles to E-zines and/or contribute
your articles to newsletters and other sites, DON’T ever forget to include a
link to your site. A little resource box with a brief description of your site
and you should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click on the
link directing them to your site.
