Google, being the
undisputable leader in search engines from then until now, is placing a high
importance on the quality and relevancy of its search engines.
Most especially now that
the company is public property. In order to keep the shareholders and users of
its engines happy, the quality of the returned results are given extreme
importance.
For this same reason, doing
the wrong things in the Adsense and other forms of advertisements, whether
intentionally or unintentionally, will result in a severe penalty, may get you
banned and even have your account terminated. Nothing like a good action taken
to keep wrongdoers from doing the same things over again.
So for those who are
thinking of getting a career in Adsense, do not just think of the strategies
you will be using to generate more earnings. Consider some things first before
you actually get involved.
Hidden texts. Filling your
advertisement page with texts to small to read, has the same color as the
background and using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award that is given to those
who are hiding links.
Page cloaking. There is a
common practice of using browser or bot sniffers to serve the bots of a
different page other than the page your visitors will see. Loading a page with
a bot that a human user will never see is a definite no-no. This is tricking
them to click on something that you want but they may not want to go to.
Multiple submissions.
Submitting multiple copies of your domain and pages is another thing to stay
away from. For example, trying to submit a URL of an Adsense as two separate
URL’s is the same as inviting trouble and even termination.
Likewise, this is a reason
to avoid auto submitters for those who are receiving submissions. Better check
first if your domain is submitted already an a certain search engine before you
try to submit to it again. If you see it there, then move on. No point
contemplating whether to try and submit there again.
Link farms. Be wary of who
and what are you linking your Adsense to. The search engines know that you
cannot control your links in. But you can certainly control what you link to.
Link farming has always been a rotten apple in the eyes of search engines,
especially Google. That is reason enough to try and avoid them. Having a link
higher than 100 on a single page will classify you as a link farm so try and not
to make them higher than that.
Page rank for sale. If you
have been online for quite some time, you will notice that there are some sites
selling their PR links or trading them with other sites. If you are doing this,
expect a ban anytime in the future. It is okay to sell ads or gain the link.
But doing it on direct advertisement of your page rank is a way to get on
search engines bad side.
Doorways. This is similar
to cloaking pages. The common practice of a page loaded with choice keyword ads
aimed at redirecting visitors to another “user-friendly” page is a big issue
among search engines. There are many seo firms offering this kind of services.
Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the
same content. In case you are not aware of it, search engines look at domains
IP’s, registry dates and many others. Having multiple domains having the same
exact content is not something you can hide from them. The same goes with
content multiplied many times on separate pages, sub domains and forwarding
multiple domains to the same content.
Many of the above
techniques apply to most search engines and is not entirely for Google only. By
having a mind set that you are building your Adsense together with your pages
for the human users and not for bots, you can be assured of the great things
for your ads and sites.
Not to mention avoiding the
wrath of the search engines and getting your Adsense and site account
terminated altogether.
